We Generated 1+ Crores for an Autism Parenting Coach in 5 months
Client Background
Rajni Singh is an Autism Parenting Coach who helps parents better understand and support children on the autism spectrum.
The objective was to build a predictable customer acquisition system that could consistently bring in relevant parents, convert them into masterclass registrations, and ultimately drive revenue for the coaching business.
Within just 5 months, the campaign generated ₹1+ Crore in revenue, while the acquisition system generated 2,500+ leads at an average cost of approximately ₹250 per lead.
Target Audience
The campaign was primarily focused on:
- Parents of children on the autism spectrum
- Parents looking for practical autism-related guidance
- Parents struggling to understand their child’s needs
- Parents looking for professional guidance and support
- Families actively seeking solutions to improve their child’s development
Ticket Size
₹199
The low-ticket masterclass was designed as an accessible first step for parents who wanted expert guidance before committing to a higher-value coaching program.
Funnel Description
3-Hour Live Autism Masterclass at ₹199
The funnel used paid traffic to attract relevant parents, generate leads, and drive registrations for the live masterclass.
The Core Problem
The challenge wasn’t simply generating traffic.
The campaign needed to attract the right parents at a sustainable acquisition cost while promoting a low-ticket ₹199 offer.
With a relatively low ticket size, the economics of the funnel depended heavily on:
- Keeping acquisition costs under control
- Generating a consistent volume of leads
- Maintaining relevant traffic quality
- Testing multiple campaign variations
- Scaling winning campaigns without significantly increasing CPL
What Wasn’t Working
The major challenge with a low-ticket funnel is that even small increases in acquisition costs can have a significant impact on profitability.
The campaign therefore required a performance-driven approach focused on high-volume lead generation while maintaining cost efficiency.
Main Pain Point
Generate a large number of relevant parent leads for the ₹199 masterclass without allowing the cost per lead to become too expensive.
Strategy Overview
The strategy was built around using Meta Ads as the primary acquisition channel and continuously optimizing campaigns based on performance data.
Channels Used
- Meta Ads
Funnel Structure
Meta Ads
↓
Parent-Focused Ad Creative
↓
Masterclass Registration Funnel
↓
₹199 Masterclass Registration
↓
Live 3-Hour Autism Masterclass
The funnel was designed to make the first conversion easy by giving parents access to a focused educational experience at a relatively low entry price.
Offer Positioning
Instead of positioning the masterclass as just another webinar, the offer was presented as a practical learning opportunity for parents dealing with autism-related challenges.
The ₹199 price point reduced the barrier to entry and allowed interested parents to take the first step without making a large financial commitment.
Core Positioning
Expert guidance + practical education + affordable entry point
This helped create a strong value proposition for parents actively looking for support.
Execution Details
Ad Formats
Multiple Meta ad variations were used to identify the messaging and creative angles capable of generating the strongest response.
The campaign focused on:
- Parent pain points
- Autism-related challenges
- Educational messaging
- Transformation-oriented messaging
- Masterclass benefits
- Clear registration-focused CTAs
Copywriting Frameworks
The ad messaging was built around performance-focused principles such as:
- Problem → Solution
- Pain → Promise
- Benefit-driven messaging
- Curiosity
- Specific audience targeting
- Strong calls to action
The objective was to make parents immediately recognize that the masterclass was relevant to their situation.
Landing Page Optimizations
The funnel was optimized around a simple conversion objective:
Get qualified parents to register for the ₹199 masterclass.
Key areas of focus included:
- Clear masterclass positioning
- Strong headline and promise
- Audience-specific messaging
- Clear explanation of the masterclass
- Value communication
- ₹199 price visibility
- Strong CTA placement
- Reduced friction throughout the registration journey
Budget Scaling
The campaign was scaled based on performance rather than increasing spend blindly.
Winning campaigns and ad variations were identified through performance data and used as the foundation for scaling.
The focus remained on maintaining a healthy balance between:
Spend → Lead Volume → Cost Per Lead → Traffic Quality
This allowed the campaign to reach significant lead volume while maintaining an average CPL of approximately ₹250.
Challenges Faced
Initial Challenge
The campaign needed to generate a substantial volume of leads for a highly specific audience while promoting a low-ticket ₹199 masterclass.
The challenge was to maintain both volume and cost efficiency.
Root Cause
A low-ticket offer leaves less room for expensive customer acquisition.
If CPL increases significantly, the economics of the entire funnel can quickly become difficult to sustain.
The campaign therefore required continuous testing of:
- Audiences
- Creatives
- Messaging
- Campaign structures
- Offers
- Conversion elements
Solution
The campaign was approached as a continuous optimization process.
The focus was on:
- Testing multiple ad variations
- Identifying winning creatives
- Optimizing campaigns based on CPL
- Scaling campaigns that demonstrated stronger performance
- Refining the messaging around parent-specific pain points
- Maintaining a consistent flow of leads
- Monitoring campaign-level performance before scaling
Results
Campaign Performance
The campaign generated significant lead volume while maintaining a controlled acquisition cost.
| Metric | Performance |
| Revenue Generated | ₹1+ Crore |
| Campaign Duration | 5 months |
| Total Ad Spend | ₹6.5 Lakh+ |
| Total Leads | 2,500+ |
| Average Cost Per Lead | ₹250 |
| CPM | ₹104 |
| Outbound CTR | 0.95% |
The campaign demonstrated that a highly targeted, low-ticket educational offer can be promoted at scale while maintaining a controlled lead acquisition cost.
Performance Highlights
₹1+ Crore in Revenue
The biggest outcome was generating ₹1+ Crore in revenue within just 5 months.
This demonstrated that the campaign wasn’t simply generating leads at scale. It was creating a customer acquisition engine capable of contributing substantial revenue to the business.
High-Volume Lead Generation
The campaign generated 2,500+ leads from the autism parenting audience, creating a substantial pool of potential customers for the masterclass and future offers.
Controlled Acquisition Cost
Despite spending ₹6.5 Lakh+, the campaign maintained an average ₹250 cost per lead, providing a predictable acquisition benchmark for future scaling.
Efficient Traffic Acquisition
The campaign achieved a ₹104 CPM, allowing the funnel to reach a large relevant audience without excessively high impression costs.
Scalable Acquisition System
The campaign established a repeatable paid acquisition mechanism that could be optimized and scaled based on real performance data.
Summary
The campaign’s success came from combining:
- A highly specific audience
- A low-friction ₹199 offer
- Parent-focused messaging
- Continuous creative testing
- Meta Ads optimization
- Performance-based scaling
- Consistent CPL monitoring
Rather than relying on a single ad or audience, the campaign was treated as a data-driven acquisition system that could continuously be tested and improved.
The Transformation
From
Unpredictable acquisition and the challenge of reaching the right parents at scale.
To
A scalable customer acquisition system that generated 2,500+ leads and ₹1+ Crore in revenue in just 5 months, while maintaining an average ₹250 CPL.
Call To Action
Want to build a predictable lead generation system for your coaching business?
We can help you build the complete acquisition funnel:
- Offer positioning
- Ad strategy
- High-converting creatives
- Landing page optimization
- Meta Ads campaigns
- Lead generation
- Funnel optimization
- Performance scaling
Let’s build a system that consistently brings you qualified leads.
