Kunaal Naik Scaled From ₹1,05,168 to ₹5,29,088 In 30 Days
Client: Kunaal Naik
Business: Career Hike (Career & Salary Hike Coaching)
Industry: Coaching
Target Audience: Working professionals & IT professionals (India)
1) Client Background
Kunaal Naik is a career coach who runs Career Hike, helping working professionals (especially IT professionals) get better jobs, salary hikes, and faster interview conversions.
Business model: Coach
Offer structure: ₹51 Masterclass as entry offer + Upsell programs
Ticket size: L1 mostly ₹7,999 (sometimes ₹9,999 / ₹12,500)
Sales mechanism: Masterclass → WhatsApp Group → Email Follow-ups → Self-Serve Purchase
2) The Core Problem
Even though Kunaal’s offer was strong, the business was not scaling consistently. The major problem wasn’t just getting people into the masterclass, but getting the right kind of people who could convert into higher-ticket programs.
What wasn’t working earlier
- Not able to consistently reach the ideal target audience at scale
- People joining the masterclass were not converting well
- Scaling was stuck due to inconsistent audience quality
Key bottlenecks
- Lead quality
- Scaling
- Sales closure
In one line: The business was not reaching the right audience, which blocked growth and consistent scaling.
3) Strategy Overview (Our Thinking)
Instead of running “random ads”, we built a complete conversion system that attracts relevant professionals and then warms them up quickly through WhatsApp and email.
Channel selection
- Meta Ads (Facebook + Instagram): Cost-effective and our audience spends a lot of time here
- WhatsApp: High engagement + faster trust-building for Indian audience
- Email: Strong conversion layering through follow-up sequences
Funnel logic (Cold → Warm → Hot)
- Cold: Targeted working professionals using salary hike + job pain angles
- Warm: Shifted buyers into WhatsApp group + email nurture to build belief
- Hot: Converted high-intent users into paid programs using proof, urgency, and clarity
Offer positioning
We positioned Kunaal as a Salary Hike Coach, who guides professionals on:
- Getting more interview calls
- Upgrading resumes
- Negotiating higher salary
- Future-proofing their careers
2 best-performing angles:
- AI angle (AI helps you get more interviews faster)
- Resume upgrade angle (resume = biggest reason for rejection)
Hook + Lead magnet logic
Hook:
“Here is how AI can get you 15–20 interviews per week in just 3 hours and help you close high-paying job offers.”
Bonuses (Worth ₹2,999):
- Salary Guide
- Naukri Optimization Checklist
- Interview Questions Bank
Entry Offer: Full masterclass + bonuses at ₹51
4) Funnel & Customer Journey
Customer journey flow
Meta Ad → Landing Page → Checkout Page → Thank You Page → WhatsApp Group
Follow-up mechanism
- WhatsApp automation
- Email sequences
Tools used
- Pabbly
- TeleCRM
- TagMango
Sales handoff
The closing was fully self-serve, supported by automated nurturing and follow-up.
5) Execution Details (What We Actually Did)
Ad formats used
- Reels
- Feed ads
- Stories
- Carousel
Creative angles tested
We focused on the strong pain points of working professionals:
- Fear of not getting a salary hike
- Not getting jobs
- Fear of getting replaced
- Weak resume problem
- Salary negotiation anxiety
- Comparison with peers
Copy frameworks used
- PAS
- AIDA
- Before vs After
- Meme-style creatives (high attention, high engagement)
Landing page optimizations
- Headlines improved for clarity + conversion
- Pain-point driven bullet points added
- Social proof included at the right sections
- Stronger emphasis on outcomes and urgency
Budget allocation & scaling
We started with ₹1,000/day and scaled gradually as we found winners and stabilized performance.
Our Best Performing Ads
6) Challenges Faced & How We Solved Them
Challenge
Career coaching is a competitive space with many advertisers bidding aggressively and already having high credibility.
Solution
Instead of generic ads, we used:
- Stronger pain-point driven messaging
- Better offer communication on the landing page
- Timely optimization of ads + landing pages
- Gradual scaling to reach volume without losing performance
This gave us an edge because the messaging was sharper and more relevant than what competitors were running.
7) Results
Here’s a clean summary of the outcomes (30 days):
| Before Working With Us | After Working With Us | |
| Funnel structure | Ads → Checkout (basic) | Meta → Landing Page → Checkout → WhatsApp + Email → L1 |
| Audience quality | Low intent / random audience | High-intent working professionals |
| L0 Masterclass sales (₹51) | 180 | 650 |
| L0 Cost Per Purchase | ₹420 | ₹180 |
| L0 Revenue (₹51) | ₹9,180 | ₹33,150 |
| L0 Ad Spend | ₹75,600 | ₹1,17,000 |
| L0 Profit/Loss | -₹66,420 | -₹83,850 (Intentional Loss Leader) |
| L1 Program sales (₹7,999 avg) | 12 | 62 |
| L1 Revenue | ₹95,988 | ₹4,95,938 |
| L1 Conversion rate from L0 buyers | 6.6% | 9.5% |
| Total Revenue (L0 + L1) | ₹1,05,168 | ₹5,29,088 |
| Overall ROAS | 1.87x | 4.52x |
| Estimated Net Profit | Low / inconsistent | ₹3.2L–₹3.6L |
Sneak-peek at Our Excellent Results:
8) Testimonial
“Now ads are giving more quality working professionals. Masterclass buyers are more relevant, and upsell conversions are improving. Overall, the funnel is now profitable and scalable.”
Testimonial – https://youtu.be/MHiPHBTQYvU
9) Summary
We built a profit-first funnel system using Meta Ads + WhatsApp automation + email follow-ups.
What changed:
- Right audience reached consistently
- Masterclass buyers became more relevant
- Upsell conversions improved
- Scaling became predictable and profitable
Key transformation: Right audience reached → High intent masterclass buyers → Strong upsell conversions → Profitable scaling
If you’re a coach or service business owner and want a similar funnel system where:
- Ads bring the right audience
- WhatsApp warms them automatically
- Upsell conversions become consistent
Then click here and book your Growth Strategy Call