Kunaal Naik Scaled His AI Agents Masterclass to ₹23+ Lakhs in just 5 months
Client: Kunaal Naik
Business Model: Coach
Industry: AI & Automation Education / Professional Upskilling
Target Audience:
Non-technical and semi-technical professionals who want to leverage AI without coding.
This included business owners, agency founders, freelancers, working professionals, and a secondary segment of students and job-seekers looking to future-proof their careers.
Entry Offer (L0): ₹99 AI Agents Masterclass
Core Products (L1): ₹3,999 → ₹11,999 AI Automation Programs
Sales Mechanism: Paid Masterclass → WhatsApp Group → Email Nurture → Self-Serve Checkout
Location: India
The Core Problem
Before launching the AI Agents funnel, Kunaal was running another vertical focused on career growth. While it generated some traction, it wasn’t delivering the profitability or scalability he wanted.
The bigger challenge was:
• Audience fatigue in the existing niche
• Difficulty improving ROAS beyond a certain point
• Inconsistent scaling at low budgets
He wanted a fresh, high-intent offer with better economics — and AI Agents was the right shift.
Main pain point (in one line):
Not able to scale the previous offer profitably and wanted stronger ROAS with an AI-focused masterclass.
Strategy Overview
We built the system using:
• Meta Ads (Facebook & Instagram)
• WhatsApp Automation
• Email Follow-ups
Meta was chosen because:
• Cost per acquisition was significantly lower than Google
• The target audience actively consumes content on Instagram & Facebook
• Video-first creatives perform exceptionally well in education niches
WhatsApp and Email were layered in to warm up buyers post-purchase and drive L1 conversions.
Funnel Logic (Cold → Warm → Hot)
Cold Audience
People are curious about AI but intimidated by coding or complexity.
Warm Audience
₹99 masterclass buyers added to WhatsApp group and email sequences.
Hot Audience
Engaged users shown demos, use-cases, and proof — then moved into higher-ticket AI Agent programs.
Offer Positioning
Kunaal was positioned as an AI Automation Specialist for Non-Coders.
Top-performing angles included:
• Build your first AI Agent without writing a single line of code
• Give me 2 hours and I’ll teach you how to build AI Agents
• Mastering AI Agents today is like starting YouTube in 2010
• AI Agents are like hiring an employee who never sleeps
• Live demo showing 3 components working together
Once campaigns matured, we shifted from interest-based targeting to a broad, no-interest strategy, letting Meta’s algorithm optimize purely on performance.
Funnel & Customer Journey
Ad → Landing Page → Checkout Page → Thank You Page → WhatsApp Group
After purchase:
• WhatsApp automation handled onboarding & reminders
• Email sequences reinforced authority and urgency
• The entire closing process was self-serve
Tools used:
Pabbly, TeleCRM, TagMango
Execution Details
Ad Formats
• Reels
• Feed
• Stories
• Carousel
Copy Frameworks
• AIDA
• PAS
Landing Page Optimization
• Hero headline A/B testing
• Continuous testimonial updates
• New sections added based on audience objections
• More authentic social proofs
Budget & Scaling
• Started at ₹1,500/day and scaled to ₹10,000/day
• Scaled using CBO with controlled budget increases
• Parallel creative testing to avoid fatigue\
Our Best Performing Ads
Challenges & Fixes
Challenge:
Static image ads underperformed due to heavy competition in the AI education space.
Fix:
• Shifted aggressively toward video-first creatives
• Iterated winning video concepts into image-style variants
• Increased creative velocity instead of relying on retargeting
This allowed Meta to self-optimize without manual retargeting layers.
Results (5 Months)
Total Ad Spend: ₹4.9 Lakhs
Total Purchases: ~2,000
Bump Purchases (₹199): 370
Average CPA: ₹247
Revenue Breakdown
• L0 Revenue: ₹2.7 Lakhs
• L1 Revenue: ₹20.5 Lakhs
• Total Revenue: ₹23.2+ Lakhs
• Overall ROAS: 4.8x
Other Key Metrics:
• CPM: ₹170
• Landing Page Conversion Rate: 10.08%
A tabular representation of “Before Working with Us” vs “After Working with Us”
| Metric | After Working With Us |
| Funnel structure | Meta ads → LP → Checkout → WhatsApp + Email → L1 |
| Audience quality | High-intent AI-curious professionals |
| L0 Masterclass sales (₹99) | 2,000+ |
| L0 Cost Per Purchase | ₹247 |
| L0 Revenue (₹51) | ₹2,70,000 |
| L0 Ad Spend | ₹4,90,000 |
| L0 Profit/Loss | Front-end neutral, optimized for backend |
| L1 Program sales (₹7,999 avg) | 260+ |
| L1 Revenue | ₹20,50,000 |
| L1 Conversion rate from L0 buyers | 13–15% |
| Total Revenue (L0 + L1) | ₹23,20,000+ |
| Overall ROAS | 4.8x |
| Estimated Net Profit | ₹13–15 Lakhs (approx.) |
Sneak-peek at Our Excellent Results:
₹30k monthly ad spend → ₹23+ lakhs in revenue with a 4.8x ROAS AI education funnel
Testimonial
“The agency’s process-driven approach really stood out from ad optimization and landing pages to WhatsApp automations and proactive problem-solving. It helped scale a new AI course even on limited budgets.”
Testimonial – https://youtu.be/MHiPHBTQYvU
If you’re a coach, educator, or service business owner who wants:
• Ads that bring the right audience
• System that warms buyers automatically
• Backend conversions that actually scale