How We Generated 500+ Qualified IT Career Leads & High Call Bookings Using Meta Ads
Client Background
Client: Sureshbhaabu Arumugam
Industry: Mid-Senior IT Career Acceleration Coaching
Business Model: High-Ticket Consultation Funnel
Suresh helps 10–25 year experienced IT professionals who feel:
- Underpaid despite long loyalty
- Invisible to recruiters
- Afraid of layoffs, AI disruption, or career stagnation
The funnel focused on free 1:1 strategy calls (handled by Geetha), leading into ₹10k–₹60k mentorship programs.
The Core Problem
Before running ads, Suresh relied on:
- LinkedIn outreach
- Organic efforts
But results were inconsistent and effort-heavy.
Main Pain Point
Unable to generate consistent, high-quality consultation bookings without manual outreach.
Strategy Overview
Channels Used
- Meta Ads (primary acquisition)
- WhatsApp & Email for nurturing
- Retargeting for warm prospects
Meta worked best because:
- Mid-career professionals actively use Facebook & Instagram
- Emotional career pain points convert strongly through visual creatives
- Cost per lead is significantly lower than search platforms
Funnel Logic (Cold → Warm → Hot)
Cold:
Ads addressing salary stagnation, failed interviews, and lack of recruiter calls.
Warm:
WhatsApp/email nurturing + reminders.
Hot:
Retargeting ads pushing final call bookings.
Offer Positioning
Instead of generic career coaching, the messaging focused on:
- 100% salary hike potential
- Interview cracking + negotiation mastery
- Better job opportunities within ~2 months
Winning Creative Angles
- “Your CV is the first thing recruiters notice” (top performer)
- “Struggling to stand out in interviews?”
- “Looking for IT professionals who want promotions & salary hikes”
All results came from image ads only, proving message clarity > creative complexity.
Execution Details
Budget & Scaling
- Started at ₹200/day
- Average spend scaled to ~₹600/day
- Continuous creative testing to extract maximum performance
Challenges & Fixes
Early Challenge
No leads in the first 4 days.
Root Cause
Initial positioning didn’t resonate emotionally.
Fix
Shifted messaging to:
“Salary hike + better opportunities in 2 months.”
This immediately unlocked consistent lead flow.
Results (3 Months)
- Total Ad Spend: ₹53,587
- Total Leads Generated: 556
- Average CPL: ₹96.38
- Lead → Call Booking Rate: ~47%
- Landing Page Conversion: 41.5%
- CPM: ₹358
This created a predictable consultation pipeline for a high-ticket coaching offer.
Before vs After Snapshot
| Metric | Before Ads | After Meta Funnel |
| Lead source | Manual LinkedIn outreach | Automated Meta lead system |
| Lead consistency | Unstable | Predictable |
| Cost per lead | High effort + time | ₹96 CPL |
| Qualified calls | Low | ~261 booked calls |
| Funnel scalability | Limited | Ready to scale |
| Revenue potential | Constrained | High-ticket ready |
Key Performance Chart
Sneak-peek at Our Results:
Client Testimonial
“Working with Krantesh transformed my Facebook ads… now I get targeted IT leads that convert, with sales tripled thanks to his scripts and automation tools.
He took my coaching business to the next level with constant support and high-ticket conversions.”
Summary
- Built a consistent high-ticket consultation funnel using Meta ads
- Generated 500+ qualified IT career leads
- Achieved strong ~47% call booking rate
- Replaced manual outreach with automated lead flow
- Created a scalable pipeline for ₹10k–₹60k mentorship programs
One-Line Transformation
From inconsistent LinkedIn outreach → to 556 qualified leads & ~47% booked calls in 90 days
Call to Action
If you’re a coach, consultant, or service expert who wants:
- Predictable lead generation
- High call booking rates
- Funnels that scale to high-ticket revenue
Book your Growth Strategy Call and let’s build your system next.