How We Built a Scalable Bootcamp Funnel for Wedding Professionals Using Meta Ads
Client Background
Client: Gagan Arora
Business Model: B2B Coaching & Consulting
Industry: Business Coaching for the Indian Wedding Industry
Gagan works with wedding professionals – photographers, cinematographers, makeup artists, planners, decorators – helping them move from low-paying gigs to premium ₹2L–₹5L wedding projects through better positioning, sales systems, and organic marketing.
His primary acquisition model is a bootcamp funnel:
- Low-ticket entry (₹97 / ₹51)
- Live 2-day training
- Upsell into deeper guidance and eventually high-ticket programs
The Core Problem
Before working together, Gagan had already spent significant money on ads… but the outcomes were unpredictable.
What wasn’t working
- Workshops weren’t filling consistently
- Cost per purchase was very high on earlier campaigns
- ROAS never reached a stage where scaling felt safe
- Even when people joined, backend conversions were inconsistent
Main pain point:
Not getting enough qualified wedding professionals into the bootcamp to make the funnel sustainable.
Strategy Overview
Channels Used
- Meta Ads (Facebook & Instagram)
Meta was the obvious choice because:
- Wedding professionals actively consume content on Instagram
- Visual creatives work extremely well in this niche
- Cost of acquisition is much lower compared to Google
Funnel Logic (Cold → Warm → Hot)
Cold:
Ads directly targeting the pain points of wedding creatives – underpricing, off-season anxiety, portal fatigue.
Warm:
WhatsApp + email reminders, FAQs, and engagement nudges.
Hot:
A short Zoom session hosted by Gagan before the bootcamp to set expectations and build trust.
Offer Positioning
The bootcamp was positioned around premium weddings, not generic business coaching.
Instead of talking about “funnels” or “ads,” messaging focused on:
- Booking ₹2L–₹5L weddings
- Escaping portals like WedMeGood & ShaadiSaga
- Removing bargaining from client conversations
- Building a premium identity in the wedding market
The program was branded as the “One-Method Bootcamp.”
Execution Details
Ad Formats Used
- Reels
- Feed Ads
- Stories
Winning Creative Angles
Image Ads (Top Performers):
- “No leads in the off-season? Here’s how smart photographers stay booked”
- “Shift from low-paying gigs to ₹1L+ clients”
- Trend-based creatives (including a Ghibli-style visual that performed exceptionally well)
Video Ads (Strong Converters):
- Calling out reliance on referrals and portals
- Addressing comparison anxiety (“being compared to beginners charging less”)
Winning Image Creatives
Budget & Scaling
- Started at ₹1,500/day
- Scaled gradually to ₹6,000/day
- Used CBO for winning ads
- ABO for continuous creative testing
Challenges Faced & How We Solved Them
Challenge
CPA fluctuated heavily in the first 7–14 days.
Root Cause
- Extremely competitive niche
- Gagan’s recent positioning wasn’t wedding-industry specific
- Trust needed to be built fast
Solution
- Shifted focus from who Gagan is to what the wedding professional wants
- Increased video creatives
- Introduced multiple pain-point and desire-based image ads
- Optimized landing page messaging continuously
Results (2 Months)
- Total Ad Spend: ₹1,98,966
- Total Bootcamp Purchases: 349
- Average CPA: ₹570
- Landing Page → Purchase Rate: 10.07%
- CPM: ₹287
More importantly:
- The bootcamp was filled consistently
- Audience quality improved significantly
- The funnel became predictable enough to scale further
Before vs After Snapshot
| Metric | Before Working With Us | After Working With Us |
| Core audience | Generic coaches | Wedding professionals only |
| Entry offer | ₹99 workshop | ₹97 / ₹51 bootcamp |
| Cost per purchase | ₹2,000+ (unstable) | ₹570 (consistent) |
| Purchase volume | Low & unpredictable | 349 purchases |
| Funnel structure | Ad hoc campaigns | Structured bootcamp funnel |
| Messaging | Generic coaching | Premium wedding positioning |
| Scalability | Poor | Stable & scalable |
Key Performance Chart
Sneak-peek at Our Results:
Summary
- Built a dedicated bootcamp funnel exclusively for wedding professionals
- Reduced acquisition cost by focusing on niche-specific pain points
- Scaled purchase volume while keeping CPA under control
- Shifted the funnel from experimental to predictable
- Created a strong foundation for backend monetization
One-Line Transformation
₹2,000+ unstable CPA → ₹570 CPA with 349 qualified wedding professionals onboarded
Call to Action
If you’re a coach, consultant, or educator who wants:
- Ads that bring the right audience
- WhatsApp to warm them automatically
- Funnels that scale beyond trial and error