Shweta Generated ₹1.8+ Lakhs From a Free AI Workshop Spending Just ₹700/Day
Client: Shweta Gupta
Business Model: Coach
Industry: AI & Automation Training / Career Survival & Upskilling
Audience:
Indian professionals and entrepreneurs (Hindi + English speaking), primarily:
- Working IT professionals
- Business owners and team leaders
- Aspiring side-hustlers and beginners
This audience was non-technical, intimidated by jargon, and highly motivated by:
- Job security fears
- Time wasted on manual work
- Uncertainty about the future of their careers
Offer:
Free AI Agents Workshop
Upsell: ₹5,999 (₹4,999 during New Year window)
Sales Mechanism: Live Workshop → Self-Serve Checkout
Daily Ad Budget: ₹500–₹700 (never exceeded)
The Core Problem
Before running paid ads, Shweta relied purely on:
- Organic content
- LinkedIn outreach
While this brought some results, it was:
- Extremely time-consuming
- Inconsistent
- Hard to scale without burning personal bandwidth
Main Pain Point (in one line):
She couldn’t find enough right-fit prospects consistently to sell her high-ticket course organically.
Strategy Overview
We used:
- Meta Ads (Facebook & Instagram)
- WhatsApp automation
- Email reminders
Meta was chosen because:
- The audience already spends time on Instagram & Facebook
- Cost per lead is significantly lower than Google’s
- Image ads perform exceptionally well for workshop funnels
Funnel Logic (Cold → Warm → Hot)
Cold:
Meta ads targeting working professionals and entrepreneurs with strong “career survival” hooks.
Warm:
Users registered for the free workshop and were added to:
- WhatsApp reminders
- Email sequences
- Phone call reminders
Hot:
Live workshop where Shweta pitched her ₹5,999 program with a limited-time offer.
Offer Positioning
Shweta was positioned as an AI Specialist for Absolute Beginners, helping people:
- Achieve 2X salary hikes in 3–6 months
- Transition into leadership or specialized roles
- Automate daily work using AI agents
- Build AI agent–based income streams
Primary Hook:
“Learn how to build & use AI agents to work faster, smarter, and grow your income — even if you’re non-technical.”
Execution Details
Ad Formats Used
- Reels
- Feed ads
- Stories
Winning Creative Angles
- “Attention Working Professionals! Learn AI Agents for FREE” (Top performer)
- “Give me 2 hours and I’ll teach you how to build AI agents”
- “Mastering AI Agents today is like starting YouTube in 2010”
Our Best Performing Ads
What Didn’t Work
Video ads initially underperformed due to:
- Low brand familiarity
- Trust gap for a new AI educator
Fix
We pivoted heavily toward image-based ads, which:
- Built faster trust
- Delivered lower CPL
- Scaled better at small budgets
Results (4 Months)
- Total Ad Spend: ₹69,886
- Total Leads: 2,103
- Cost Per Lead: ₹33.23
- Revenue Generated: ₹1,81,966
- Overall ROAS: 2.6x
Additional Metrics:
- CPM: ₹180
- CTR: 1.34%
- Landing Page → Lead Conversion: 49.05%
Highlight: All of this was achieved without crossing ₹700/day in ad spend.
Before vs After Snapshot
| Metric | Before (Organic) | After (Paid Ads) |
| Funnel structure | Organic outreach & LinkedIn | Meta ads → Free workshop → Upsell |
| Audience quality | Mixed & unfiltered | Highly relevant professionals |
| Leads generated | Limited & manual | 2,103 leads |
| Cost per lead | Time-heavy | ₹33.23 |
| Workshop model | Inconsistent | Predictable & scalable |
| Total ad spend | ₹0 | ₹69,886 |
| Revenue generated | ~₹34,000 | ₹1,81,966 |
| ROAS | Not measurable | 2.6x |
| Daily ad budget | N/A | ₹500–₹700 |
| Sales per workshop | Inconsistent | 8+ sales in a single session |
Sneak-peek at Our Excellent Results:
From inconsistent organic sales to ₹1.8L+ revenue using a free workshop at just ₹700/day ad spend
Outcome Summary
Shweta was extremely happy after closing 8 sales in a single workshop, validating the funnel and proving that paid ads could work for her without large budgets.
If you’re a coach, educator, or service business owner who wants:
- Ads that attract the right audience
- WhatsApp reminders that improve attendance
- Free workshops that actually convert